Core Skills

• Platform Expertise: In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), including their algorithms, best practices, and target audiences.
• Content Creation: Ability to develop engaging content (text, images, videos) that aligns with the brand’s voice and resonates with the target audience.
• Copywriting: Strong writing skills to craft compelling captions, posts, and ad copy.
• Visual Design: Basic graphic design skills to create visually appealing content or collaborate effectively with designers.
• Social Media Analytics: Proficiency in using analytics tools to measure performance, track KPIs, and optimize campaigns.
• Community Management: Building and nurturing online communities, responding to comments and messages, and managing online reputation.
• Advertising: Understanding of social media advertising platforms, targeting options, and campaign optimization.
• SEO: Basic SEO knowledge to improve content visibility and reach.

Strategic Skills

• Social Media Strategy: Developing and executing comprehensive social media strategies aligned with business objectives.
• Audience Analysis: Understanding target audience demographics, interests, and behaviors.
• Campaign Planning and Execution: Creating and managing social media campaigns to achieve specific goals.
• Crisis Management: Handling online crises effectively and protecting brand reputation.
• Collaboration: Working effectively with other teams (marketing, sales, customer service) to achieve shared objectives.
• Project Management: Managing multiple social media projects simultaneously and meeting deadlines.

Soft Skills

• Creativity: Thinking outside the box to develop innovative and engaging content.
• Adaptability: Staying up-to-date with the rapidly changing social media landscape.
• Communication: Excellent written and verbal communication skills.
• Time Management: Effectively managing workload and prioritizing tasks.
• Problem-Solving: Identifying and resolving issues quickly and efficiently.

Additional Skills (depending on the role and industry):

• Video editing
• Influencer marketing
• Paid advertising platforms (Facebook Ads, Google Ads, etc.)
• Customer relationship management (CRM) tools
• Social listening tools